…MAKES EVERYTHING BETTER
Never watered down
Made to share
Dangerously Addictive
Never watered down Made to share Dangerously Addictive
PRE-ORDER YOUR SALSA MACHA
SHIPPING EARLY NOVEMBER
Sweet heat, buttery crunch. Mild enough for everything, bold enough to matter.
Shipping Early November
Ingredients: Olive oil, pecans, avocado oil, chile guajillo, pumpkin seeds, honey, chile de arbol, sesame seeds, apple cider vinegar, sea salt. Contains pecans and sesame seeds.
Smoky, sweet-tart complexity. The one people sneak spoonfuls of when no one’s looking.
Shipping Early November
Ingredients: Olive oil, avocado oil, dried cherries, pistachio, pumpkin seeds, chile guajillo, chile de arbol, chile ancho, apple cider vinegar, sea salt, sesame seeds, chile morita. Contains pistachios and sesame seeds.
Creamy, crunchy, dangerously perfect. The original that started it all. Made for heat lovers.
Shipping Early November
Ingredients: Olive oil, peanuts, avocado oil, pumpkin seeds, chile de arbol, sesame seeds, sea salt. Contains peanuts and sesame seeds.
Women-owned
Plant-Based
Daughter owned, Abuela advised. Four generations of Mexico City women, their recipes and love in every jar.
Bold flavors, zero animal products. Plants pack the real punch.
Social Good
Gluten-Free
Costs more to make, feels better to buy. Every jar creates real jobs through workforce development partnerships.
Everything you want, nothing you don't. No wheat, just heat.
Uncompromised
Others chase mass appeal, we chase perfection. No seed oils, serious crunch, flavors at full volume.
In our family, love wasn't whispered—it was served up loud and celebrated around crowded tables.
Inspired by our big Mexico City family, where showing off wasn't just allowed but absolutely required, we craft flavors that refuse to be ignored and turn every meal into a moment worth talking about.
Founded by Margarita Florez Vasconcelos alongside her mother, Showoff exists to make it easier to eat well, celebrate big, and gather daily.
Show off your show off
I love the heat of the classic peanut and the smokiness of the cherry pistache. The crunchiness? DAMN. It’s so good, I want to put it on everything.
Jose Martinez
I love chili crisp but had never heard of salsa macha. Showoff has rich and bold flavors I haven’t found in chili crisps… trust me, I’ve tried them all. I’m totally converted.
Alison James
I’m hooked. The consistency is perfect! Crunchy with the right amount of kick. I find myself reaching for it with everything I eat. Even ice cream!
Ismael Garcia
I love the sweet-and-savory flavors. Showoff has a rich, balanced flavor that chili crunch just doesn’t have. I’m addicted.
Luiza Guimarães
I put it on everything, and especially love it on dessert. I stopped taking bottles of wine to dinner parties, now I show up with Showoff!
Rachel Young
I use it in everything now–marinades, salad dressings, even stirred into pasta. It’s replaced three different condiments in my fridge.
Sarah Chen
I’m not usually a spicy food person, but this has the perfect balance. It adds so much flavor without being overwhelming.
Marcus Jones