Who we are

In our family, love wasn’t whispered—it was served up loud and celebrated around crowded tables. Inspired by our big, bold Mexico City family—where showing off wasn’t just allowed, it was required—we craft fearless flavors that make every bite worth bragging about.

ShowOff was started by Marcela Vasconcelos and Margarita Florez Vasconcelos. This ultimate mother/daughter duo was born in Mexico City, raised in the Bay Area, and is completely obsessed with all things food, drink, and hosting.