Who we are

In our family, love wasn’t whispered. It was served up loud and celebrated around crowded tables. Inspired by our big Mexico City family–where showing off wasn’t just allowed, it was absolutely required—we craft fearless flavors and bring you all the goodies you need to set your table.

Marcela Vasconcelos and Margarita Florez Vasconcelos started Showoff to make it easier to eat well, celebrate big, and gather daily. Born in Mexico City, raised in the Bay Area, this ultimate mother/daughter duo is completely obsessed with all things food, drink, and hosting. We’re also a little bit extra, talk a little too loudly, and laugh straight from our bellies.