…MAKES EVERYTHING BETTER

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Never watered down

Made to share

Dangerously Addictive

Never watered down Made to share Dangerously Addictive

TEST PRODUCT 1

Sweet heat, buttery crunch. Mild enough for everything, bold enough to matter.

TEST PRODUCT 2

Smoky, sweet-tart complexity. The one people sneak spoonfuls of when no one’s looking.

TEST PRODUCT 3

Creamy, crunchy, dangerously perfect. The original that started it all. Made for heat lovers.

Women-owned

Plant-Based

Daughter owned, Abuela advised. Four generations of Mexico City women, their recipes and love in every jar.

Bold flavors, zero animal products. Plants pack the real punch.

Social Good

Gluten-Free

Costs more to make, feels better to buy. Every jar creates real jobs through workforce development partnerships.

Everything you want, nothing you don't. No wheat, just heat.

Uncompromised

Others chase mass appeal, we chase perfection. No seed oils, serious crunch, flavors at full volume.

Inspired by our big Mexico City family, where showing off wasn't just allowed but absolutely required, we craft flavors that refuse to be ignored and turn every meal into a moment worth talking about.

Founded by Margarita Florez Vasconcelos alongside her mother, Showoff exists to make it easier to eat well, celebrate big, and gather daily.